Competitors

Know what the competition does better

Compare your website directly with your competitors. From a quick overview to deep analysis — identify gaps, find strengths and derive concrete actions.

Competitor Comparison
Your Site
your-website.com
72
SEO Score
VS
Competitor
competitor.com
84
SEO Score
Detailed Comparison
72 PageSpeed 91
85% Meta-Tags 90%
12 Indexed Pages 42
3 Schema.org Types 7
AI Insights
Your competitor has significantly more indexed pages (42 vs. 12). Especially in blog content and guide articles there is a gap. Recommendation: Create 5-10 additional guide pages on your core topics. For Schema.org markup, the competitor uses FAQ and HowTo schema — you can catch up quickly here.

Four ways to analyze the competition

From a quick overview to detailed deep analysis.

Easy SEO (Quick Comparison)

Enter two URLs and get a comparison of the most important SEO metrics in seconds: PageSpeed, meta tags, heading structure, text length and more. Ideal for a quick first impression.

Deep Scan (up to 100 pages)

The deep analysis crawls up to 100 pages of your competitor and systematically compares them with your content. Detects content gaps, topic distribution and structural differences.

AI Street Fight

The AI evaluates both websites by GEO criteria: Who is more likely to be cited by ChatGPT? Who has better entity coverage? A direct AI duel with clear results and action recommendations.

Sitemap Monitor

Keep an eye on your competitors' sitemaps. The monitor runs on a schedule and alerts you when new pages appear or existing ones disappear — in the same dashboard as your own sitemap (moved into the Sitemap Hub in June 2026).

Competitor Register (NEW)

A central pinned list of your top 1–3 competitors per project — the single source of truth that the Backlinks Hub, Position Tracker, AI Visibility Monitor and the Chat Agent all use automatically. Auto-discovery on project creation suggests 30 competitor keywords right away.

Competitor Data Package (NEW)

For each pinned competitor you get a complete data package in one click: rankings (200 or 1,000 keywords), top 100 pages, backlinks summary and 12-month history. All in one call, 30-day cache — refreshing is free.

Backlinks Gap Analysis (NEW)

Finds domains that link to your pinned competitors but not to you — the editorial outreach pipeline. Results are scored by multi-competitor overlap and DR, spam/off-market TLDs are filtered out by default.

AI Visibility Monitor (NEW)

Compares your AI visibility with your competitors across five engines (ChatGPT, Gemini, Perplexity, Claude, Google AIO). Auto mode uses your GSC top keywords, custom mode allows your own phrase lists. For 0% phrases the AI returns direct recommendations.

Position Tracker with competitor gap (NEW)

The Position Tracker pulls up to 1,000 ranking keywords for each pinned competitor and shows you in the gap tab which keywords they have but you don't — sorted by search volume, position and competitor count.

Chat Agent with competitor filters (NEW)

The Chat Agent uses your pinned competitors automatically: competitor brand keywords are never returned as recommendations, and topically off-target competitor keywords are filtered out using your GSC data of the last 90 days. On request the agent transparently explains which filter applied.

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With the deep scan I discovered that my competitor has content on 40 pages, where I only have 12. That was the wake-up call.

Knut Nickol
Agency Consultant

Frequently asked questions about competitor analysis

The Easy SEO quick comparison analyzes one competitor URL against your website at a time. With the deep scan, you can analyze multiple competitors one after another and compare the results. There is no limit on the number of analyses.
The Deep Scan crawls up to 100 pages of the competitor website and analyzes: page structure, content distribution by topic, internal linking, meta tag quality, heading structures, text lengths and Schema.org markup. The AI compares all of this with your website and identifies specific content gaps and improvement opportunities.
The Rankmio crawler identifies itself as a standard browser and leaves no conspicuous traces. The analysis is limited to publicly accessible pages. Your competitor will not be informed that you are analyzing their website.

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