Also known as: CrUX, Chrome User Experience Report, Field data
The Chrome User Experience Report (CrUX) is Google's public dataset, which collects real user data on the performance of millions of websites. The data comes from Chrome users who take part voluntarily and is aggregated at URL or origin level using a 28-day median. CrUX is the field data source for Core Web Vitals — and it is precisely this field data that is relevant to rankings, not the synthetic lab data from Lighthouse. For SEO, CrUX is therefore the most important page speed data source.
The key metric is the 75th percentile — 75 % of users have a value equal to or better than this. What counts for ranking relevance is: is the 75th percentile of LCP below 2.5 s? Is the 75th percentile of INP below 200 ms? Is the 75th percentile of CLS below 0.1? Only then does a page count as ”Good". Lab data from Lighthouse may show ”95/100" while the CrUX field data paints a markedly different picture — for instance when real users are browsing on slow mobile connections.
Example: A SaaS domain had a Lighthouse performance score of 92 — excellent at first glance. The CrUX data, however, showed an LCP at the 75th percentile of 3.8 s (poor) and an INP of 280 ms (needs improvement). The explanation: Lighthouse runs on a simulated 4G connection, whereas real mobile users (often on slower connections and weaker devices) have a considerably worse experience. Optimisation focused on real worst-case scenarios (compressing images even more aggressively, splitting the JS bundle): after 8 weeks, CrUX LCP was down to 2.1 s and INP to 180 ms — both ”Good". The visibility of the top pages rose by 12 % over the same period.
Core Web Vitals audit with CrUX data
Free SEO & GEO Check
SEO score, AI visibility and citability of your website in 30 seconds — no registration required.
Register for free, get 10 credits and start right away.
Register now