FAQPage schema

Minimal example

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What does the tool cost?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Pay-per-use from 5 cents per action."
      }
    }
  ]
}

One further entry object in mainEntity per question. Answers allow plain text with limited HTML (paragraphs, lists, links).

When is a FAQPage appropriate?

• A standalone FAQ page (e.g. /faq) with ≥3 entries.
• An FAQ section at the end of product or service pages.
• Knowledge base articles in question/answer format.

NOT suitable: marketing CTAs (”Ready to get started?”), rhetorical questions in body copy, forum threads with user answers (QAPage is intended for those).

Why Google has shown no FAQ snippets since May 2026

This happened in two stages. In August 2023 Google restricted the display to government and health sites. On 7 May 2026 it disappeared entirely: since then FAQ results no longer appear in Google Search for any site. In June 2026 the search appearance filter, the Search Console report and Rich Results Test support were removed, and in August 2026 support in the Search Console API followed.

The reason to add it anyway has shifted. Where Google once showed an expandable element, language models now take the answer and name the source. A passage marked up as Question with acceptedAnswer does not have to be extracted from body copy first — it is already a finished answer.

Where the markup fails

• Invisible content — every marked-up question and its answer must also be visible to visitors. Markup describing something nobody can see violates Google’s structured data guidelines.
• Visible content without markup — the reverse case, and the more common one: the page shows questions and answers, the markup is missing. Rankmio calls this content drift.
• The wrong type — FAQPage applies when the site owner answers. If a single question is the focus and users answer it, QAPage is the right type.
• Answers that are not answers — “Get in touch for more information” answers nothing. Filling the markup with promotional copy gives language models nothing they could quote.

How does Rankmio generate the FAQ page?

Since 24 June 2026 the Content Studio editor has included a schema helper that recognises FAQ drift (Q&A structures in the content without FAQPage schema) and offers a one-click generator: ”FAQ schema (0 Cr)” on the full-check item builds a valid FAQPage JSON-LD heuristically from the recognised pairs — no AI call, no risk of hallucination, no credit consumption.