Also known as: Standard brief, Default brief, Template brief
Standard briefs are read-only template briefs in the Content Studio that are created automatically for every new Rankmio project. There are currently two per project: Argumentative essay (17 structural elements, dialectically arranged) and Standard specialist article. They cannot be edited or deleted — but they can be cloned with a single click, which produces a fully editable custom brief. This lowers the barrier to entry: setting up a new project does not have to begin with ”build a brief from scratch first”, but can start directly with ”clone the standard brief and adjust it”.
The read-only property is deliberate: standard briefs serve as a reliable reference template. If they were editable, every user would adapt them for their own purposes, other users would be confused, and the ”standard” would no longer be a standard. Cloning instead of editing is the clean solution: the original remains unchanged, and the clone is adapted.
One of the two default briefs is a dialectical argumentation structure with 17 elements: lead paragraph, thesis, supporting argument 1, supporting argument 2, supporting argument 3, counter-position (steelman), synthesis, sources block, conclusion. Ideal for opinion and position pieces that require argumentative depth without a sledgehammer style. With 17 structured elements, the output is cleanly organised despite being AI-generated.
The clone button on a standard brief creates a complete custom brief with all elements and instructions. In the custom brief, all fields are editable, a custom element order is possible, and instruction texts can be written from scratch. The classic user path: clone the standard brief → sharpen the instructions → assign a persona library → the brief is immediately ready for productive use.
Example: An agency starts a new project for a client. Immediately available: argumentative essay and standard specialist article as templates. A click on ”clone argumentative essay” → editable custom brief ”Argumentative essay client X v1” → 5 minutes spent adjusting the tone-of-voice notes → productive. For comparison: building a brief from scratch would take 30–60 minutes. Standard briefs remove the initial friction and ensure solid default quality.
Standard briefs in the Content Studio
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